The automotive industry is going through a paradigm shift where digitalization and new innovations are pushing boundaries and creating opportunities and possibilities, but new challenges as well. The structure of the industry as a whole, and the way we use the vehicles, might completely change from what we were used to during the last century.

talarbilder3As we now step into an exciting 2017 we took a quick sit down with Kent Eric Lång, Deputy CEO, RISE Viktoria, Project Manager Vehicle ICT Arena and conference moderator at Vehicle Electronics & Connected Services 2017, to get his thoughts about how the Swedish automotive industry can compete in an evolving environment and emerging ecosystem.

The Swedish Automotive industry has really gain momentum with the uprising of Volvo and many innovative businesses evolving from aftermath of SAAB Automobile. Kent Eric believes that the future is bright for the industry, which plays a big role in the Swedish economy, but raises a warning flag for the need of engineering competence.

A disruptive change is coming driven by electrification, automation and shared economy
Kent Eric Lång

 –  The Swedish Automotive industry is an engine for growth and export for Sweden. Digitalization is pushing the industry to develop new customer offers and Swedish actors are well on par with global leaders. The main challenge is to attract the best brains and entrepreneurs. We need many software engineers, says Kent Eric.

 So what do you believe is required from the Swedish OEMs and suppliers to stay on top when it comes to innovation and development?
– Basically to attract the best software engineers to work on the challenging topics to meet customer demand on sustainable mobility solutions. Adopt Silicon Valley culture to be open, share and dare.

And when it comes to share and dare, Vehicle ICT Arena may well play an important role to support and drive the industry forward. Kent Eric tells us that VICTA can offer an arena to meet and collaborate.
– A disruptive change is coming driven by electrification, automation and shared economy. Timing is critical and we need to be fast. We will try a lot and make many mistakes, but if we are open and collaborate we can learn together and share risk.

Finally we asked Kent Eric to take a look a few years ahead and how he thinks the industry will develop in terms of collaboration and innovation.
– Remember that change will never go as slow as today in the future. I wish the OEMs have been able to move towards continuous integration and work closer with suppliers in an agile manner. Customer data driven development and evolution of a more dynamic and fast eco-system is the future, says Kent Eric.