Are you an early riser? Well, good for you! Then you have the opportunity to participate in the UX workshop presented by Strategy Analytics. This breakfast session is held in conjunction to Vehicle Electronics & Connected Services 08:00-08:45 on the second day of the event and is free to attend for delegates registered at Vehicle Electronics & Connected Services 2018.

How Disruptive Technologies will Impact the Automotive User Experience

UX professionals in the automotive industry are challenged daily to create a vision of a simpler, more intuitive driving experience.  However, the emergence of disruptive technologies such as Artificial Intelligence, Connected Objects and new forms of Human-Machine Interface have made planning and executing a UX Strategy more complex and challenging than ever before.  In this session, Strategy Analytics will explore the impact of emerging technologies on Automotive UX Strategy over the next 3-5 years and provide insight on how to harness these new opportunities to drive forward innovation while at the same time maintaining an intuitive and safe driving experience.

The workshop will be presented by Kevin Nolan, VP UX Innovation Practice, Strategy Analytics

Please complete the form below if you wish to attend!

Please note that the breakfast UX workshop is only open for delegates registered to Vehicle Electronics & Connected Services 2018