{"id":6601,"date":"2024-04-22T15:34:12","date_gmt":"2024-04-22T13:34:12","guid":{"rendered":"https:\/\/insightevents.se\/vehicle-electronics-connected-services\/?p=6601"},"modified":"2024-04-22T15:34:12","modified_gmt":"2024-04-22T13:34:12","slug":"how-to-transition-from-a-start-up-to-a-scale-up","status":"publish","type":"post","link":"https:\/\/insightevents.se\/VECS\/2024\/04\/22\/how-to-transition-from-a-start-up-to-a-scale-up\/","title":{"rendered":"How to Transition from a Start-up to a Scale-up"},"content":{"rendered":"

\"\"Why do we need to think differently than traditional enterprises when working with pure software products? In Track F Software Development & Digitalization on the second day of VECS we will listen to a presentation from Sabina S\u00f6derstjerna, Saga Product Manager at Einride. Sabina has witnessed the company\u2019s journey from startup to scaleup through multiple positions in the company and since 2020 she has been a Product Manager for Einride\u2019s pure software products. We got the opportunity to ask her a few questions before the event and she was kind enough to share her insights as well as giving us a teaser of her presentation. <\/strong><\/p>\n

 <\/p>\n

Could you please introduce yourself and your work at Einride?<\/strong><\/p>\n

I am passionate about sustainability and have been with Einride for 6 years. I am today a product manager at Einride accountable for our product portfolio for customers that want to transition and outsource their transportation network. I work in close collaboration with all parts of the business to ensure that we can provide the right services and value at the right time to our customers and partners.<\/p>\n

What will you speak about at VECS 2024?<\/strong><\/p>\n

I will talk about product management principles and the differences between a start-up and a scale up, and how we are using these to transition to a product led organization built to scale.<\/p>\n

What lessons have you learned from working with product management at a start-up?<\/strong><\/p>\n

Start with the customer, who they are and what purpose your product is aiming to target – without a customer you are not building products, you are building technology. And collaboration isn\u2019t easy, work & customers don\u2019t follow your org structure you need to actively create a space where you can collaborate across the organization.<\/p>\n

What frameworks and methods have you implemented?<\/strong><\/p>\n

We are adapting several methods in the pace the organisation is ready to receive and adapt them. The ones I will be introducing during my session at VECS 2024 is Flow based on Kanban, Fit4Purpose and the prioritization framework RICE.<\/p>\n

What is the most important thing you would like to share in your presentation?<\/strong><\/p>\n

I want my presentation to be used as inspiration for others on how to transition to a product led organization and that it is not too late to do something as long as you understand that it takes time to change.<\/p>\n

What are you most looking forward to by attending and speaking at the event?<\/strong><\/p>\n

To follow the development within the vehicle industry and see both electrification and autonomous initiatives from a lot of different companies and perspectives.<\/p>\n","protected":false},"excerpt":{"rendered":"

Why do we need to think differently than traditional enterprises when working with pure software products? In Track F Software Development & Digitalization on the second day of VECS we will listen to a presentation from Sabina S\u00f6derstjerna, Saga Product Manager at Einride. Sabina has witnessed the company\u2019s journey from startup to scaleup through multiple […]<\/p>\n","protected":false},"author":1,"featured_media":6602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nHow to Transition from a Start-up to a Scale-up - VECS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insightevents.se\/VECS\/2024\/04\/22\/how-to-transition-from-a-start-up-to-a-scale-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Transition from a Start-up to a Scale-up - VECS\" \/>\n<meta property=\"og:description\" content=\"Why do we need to think differently than traditional enterprises when working with pure software products? 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