februari 20, 2024 Webmaster

Customer Experience Compared to What Engineers Think the Customers Want and Need

Are engineers to some extent developing features they just want themselves? We had a chat with Anya Ernest at Polestar and member of the Advisory Board for VECS. Anya has a solid educational background, having studied Interaction Design at Chalmers University of Technology, and Service Design at the School of Arts and Crafts, both in Gothenburg, Sweden. Currently she is working as a Principle Engineer at Polestar connected experience, leading a team focusing on the service development surrounding the product. She has also earned a reputation as a knowledgeable and engaging guest on panels and podcasts, and as a frequent guest lecturer at Hyper Island and Yrgo. On the second day of VECS Anya will moderate a panel discussion focusing on customer experience and we got the opportunity to ask her a few questions prior to the event.