{"id":5398,"date":"2025-10-15T07:57:44","date_gmt":"2025-10-15T07:57:44","guid":{"rendered":"https:\/\/insightevents.se\/gatubelysningsforum\/?p=5398"},"modified":"2026-02-17T14:42:52","modified_gmt":"2026-02-17T14:42:52","slug":"moramast-individualisering-och-kompetens","status":"publish","type":"post","link":"https:\/\/insightevents.se\/gatubelysningsforum\/2025\/10\/15\/moramast-individualisering-och-kompetens\/","title":{"rendered":"Individualisering och kompetens"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5403 alignright\" src=\"https:\/\/insightevents.se\/gatubelysningsforum\/wp-content\/uploads\/sites\/4\/2025\/10\/moramastbild.png\" alt=\"\" width=\"226\" height=\"226\" srcset=\"https:\/\/insightevents.se\/gatubelysningsforum\/wp-content\/uploads\/sites\/4\/2025\/10\/moramastbild.png 400w, https:\/\/insightevents.se\/gatubelysningsforum\/wp-content\/uploads\/sites\/4\/2025\/10\/moramastbild-200x200.png 200w\" sizes=\"auto, (max-width: 226px) 100vw, 226px\" \/><strong>Under Gatubelysningsforum 2025 m\u00f6ter vi Yord Tellberger fr\u00e5n MoraMast i ett samtal om branschens utveckling, kundrelationer och h\u00e5llbar innovation. Trots m\u00e5nga \u00e5r i branschen \u00e4r detta f\u00f6rsta g\u00e5ngen han deltar som utst\u00e4llare \u2013 en upplevelse som pr\u00e4glas av givande m\u00f6ten och stark \u00e5terkoppling fr\u00e5n kommuner d\u00e4r f\u00f6retagets produkter har st\u00e5tt i n\u00e4rmare ett halvt sekel. Intervjun ber\u00f6r MoraMasts f\u00f6rm\u00e5ga att skr\u00e4ddarsy l\u00f6sningar efter kundernas behov, d\u00e4r hantverksskicklighet och flexibel produktion st\u00e5r i centrum. Samtidigt riktas blicken fram\u00e5t mot framtidens gatubelysning, d\u00e4r materialval, livsl\u00e4ngd och \u00e5terbruk blir allt viktigare. Vi f\u00e5r \u00e4ven inblick i f\u00f6retagets innovationsarbete, inte minst genom satsningar p\u00e5 klimatreducerade produkter och fossilfria tillverkningsprocesser.<\/strong><\/p>\n<p><strong>Under konferensen f\u00e5r vi chansen att tala mer med Yord Tellberger fr\u00e5n MoraMast. Vi fr\u00e5gar Yord vad han tycker \u00e4r roligast med \u00e5rets Gatubelysningsforum<\/strong><em><strong>?<\/strong><br \/>\n<\/em>&#8211; Jag har jobbat i den h\u00e4r branschen i m\u00e5nga \u00e5r, men det h\u00e4r \u00e4r faktiskt f\u00f6rsta g\u00e5ngen jag b\u00e5de bes\u00f6ker och framf\u00f6r allt medverkar som utst\u00e4llare \u2013 men det \u00e4r mycket intressanta m\u00f6ten. Det \u00e4r m\u00e5nga som vill komma och ber\u00e4tta att de har handlat v\u00e5ra produkter och att de st\u00e5r i deras kommun, produkter som \u00e4r n\u00e4stan 50 \u00e5r gamla som vi har tillverkat. Som fortfarande lever, det \u00e4r v\u00e4ldigt roligt att h\u00f6ra och sen \u00e4r det \u00e4r ett trevligt forum och mycket kompetenta personer.<\/p>\n<p><strong>Yord ber\u00e4ttar ocks\u00e5 att de har haft projekt d\u00e4r man skr\u00e4ddarsytt produkter f\u00f6r diverse kunder, varp\u00e5 vi st\u00e4ller fr\u00e5gan: Hur viktig \u00e4r m\u00f6jligheten att individualisera f\u00f6r varje kund f\u00f6r MoraMast?<\/strong><br \/>\n&#8211; Det \u00e4r ju v\u00e5r starka sida, vi har otroligt kompetent personal i v\u00e5r verkstad som i princip kan bygga vad som helst. Jag f\u00e5r ofta fr\u00e5gan varf\u00f6r vi inte har automatiserat v\u00e5r produktion och det \u00e4r det h\u00e4r \u00e4r nog liksom en stor del i det att vi har m\u00f6jligheten att vara s\u00e5 flexibla och bygga i princip det kunden \u00f6nskar\u2026 Vi g\u00f6r alltid v\u00e5rt yttersta f\u00f6r att tillgodose kunders \u00f6nskem\u00e5l &#8211; om det \u00e4r att ta fram en ny produkt eller utveckla befintliga produkter s\u00e5 g\u00f6r vi det.<\/p>\n<p><strong>Vad tror du \u00e4r viktigast att se till i framtiden satt i gatubelysning? <\/strong><br \/>\n&#8211; Att utveckla h\u00e5llbara produkter, att anv\u00e4nda r\u00e4tt material i produkterna f\u00f6r att slita s\u00e5 lite som m\u00f6jligt p\u00e5 milj\u00f6n \u2013 att man kan ta hand om produkterna under l\u00e4ngre period och att man d\u00e4rtill \u00e5terbrukar s\u00e5 mycket som m\u00f6jligt.<\/p>\n<p><strong>Avslutningsvis, hur arbetar MoraMast med h\u00e5llbarhet och innovation?\u00a0<\/strong><br \/>\n&#8211;\u00a0Ser man till att vara innovativ inom metallbranschen s\u00e5 tycker jag att vi gjort ett v\u00e4ldigt bra jobb \u2013 vi har ju bland annat v\u00e5ra nya LITE serie d\u00e4r vi reducerar klimatp\u00e5verkan s\u00e5 mycket som m\u00f6jligt. De \u00e4r ett \u00e5terbrukat st\u00e5l som behandlas i en helt fossilfri process, n\u00e5got som klimatreducerar produkten otroligt mycket<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under Gatubelysningsforum 2025 m\u00f6ter vi Yord Tellberger fr\u00e5n MoraMast i ett samtal om branschens utveckling, kundrelationer och h\u00e5llbar innovation. Trots m\u00e5nga \u00e5r i branschen \u00e4r detta f\u00f6rsta g\u00e5ngen han deltar som utst\u00e4llare \u2013 en upplevelse som pr\u00e4glas av givande m\u00f6ten och stark \u00e5terkoppling fr\u00e5n kommuner d\u00e4r f\u00f6retagets produkter har st\u00e5tt i n\u00e4rmare ett halvt sekel. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyhet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Individualisering och kompetens - Gatubelysningsforum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insightevents.se\/gatubelysningsforum\/2025\/10\/15\/moramast-individualisering-och-kompetens\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Individualisering och kompetens - Gatubelysningsforum\" \/>\n<meta property=\"og:description\" content=\"Under Gatubelysningsforum 2025 m\u00f6ter vi Yord Tellberger fr\u00e5n MoraMast i ett samtal om branschens utveckling, kundrelationer och h\u00e5llbar innovation. Trots m\u00e5nga \u00e5r i branschen \u00e4r detta f\u00f6rsta g\u00e5ngen han deltar som utst\u00e4llare \u2013 en upplevelse som pr\u00e4glas av givande m\u00f6ten och stark \u00e5terkoppling fr\u00e5n kommuner d\u00e4r f\u00f6retagets produkter har st\u00e5tt i n\u00e4rmare ett halvt sekel. 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