{"id":590,"date":"2019-04-08T10:36:21","date_gmt":"2019-04-08T10:36:21","guid":{"rendered":"https:\/\/insightevents.se\/servicedeskforum\/?p=590"},"modified":"2019-11-04T10:36:52","modified_gmt":"2019-11-04T10:36:52","slug":"talarintervju-frida-almgren-kommunikationskonsult","status":"publish","type":"post","link":"https:\/\/insightevents.se\/supportochservice\/2019\/04\/08\/talarintervju-frida-almgren-kommunikationskonsult\/","title":{"rendered":"Talarintervju \u2013 Frida Almgren, Kommunikationskonsult"},"content":{"rendered":"

\"\"Hur kan man m\u00f6ta kunden p\u00e5 b\u00e4sta t\u00e4nkbara s\u00e4tt?<\/h3>\n

Frida Almgren \u00e4r vd och grundare av Frida Almgren Communication och kommunikationskonsult med \u00f6ver 14 \u00e5rs erfarenhet av kommunikation och PR. Hon \u00e4r aktuell som moderator p\u00e5 Servicedesk Forum 2019 och vi passade p\u00e5 att ta pulsen p\u00e5 henne inf\u00f6r konferensen.<\/h3>\n

Ber\u00e4tta lite om dig sj\u00e4lv! Vem \u00e4r Frida Almgren och hur ser du p\u00e5 service och supportfr\u00e5gor?<\/strong><\/p>\n

Jag heter Frida och driver just nu mitt egna bolag, Frida Almgren Communication, d\u00e4r jag r\u00e5dger och hj\u00e4lper f\u00f6retag med hur de ska utveckla och bygga sitt varum\u00e4rke genom kommunikativa insatser samt arbetar som moderator och konferencier. Tidigare har jag arbetat p\u00e5 internationell PR-byr\u00e5 i Stockholm och London och kommer senast fr\u00e5n rollen som kommunikationschef p\u00e5 Mastercard i Norden och Baltikum.<\/p>\n

Ett f\u00f6retags varum\u00e4rke byggs och formas i allt fr\u00e5n hur vd:n beter sig och kommunicerar till kundbem\u00f6tande i form av service och support, d\u00e4r alla delar m\u00e5ste samspela och spegla f\u00f6retagets v\u00e4rderingar. Kunden b\u00f6r alltid vara i fokus i verksamheten, varf\u00f6r service och support i olika kanaler \u00e4r oerh\u00f6rt viktigt.<\/p>\n

Vilka \u00e4r de st\u00f6rsta utmaningarna f\u00f6r framtidens support att kunna m\u00f6ta kunden p\u00e5 b\u00e4sta t\u00e4nkbara s\u00e4tt? <\/strong><\/p>\n

Yngre konsumenter \u00e4r uppvuxna med sociala medier d\u00e4r omedelbar feedback, bekr\u00e4ftelse och kontakt \u00e4r sj\u00e4lvklart. Det inneb\u00e4r ofta att de har samma krav och f\u00f6rv\u00e4ntningar p\u00e5 hj\u00e4lp och support fr\u00e5n f\u00f6retag och organisationer, vilket jag tror \u00e4r en utmaning f\u00f6r m\u00e5nga. Det handlar om en st\u00e4ndig tillg\u00e4nglighet som kr\u00e4ver resurser samt anv\u00e4ndning av smart teknik.<\/p>\n

Hur ser du p\u00e5 utvecklingen fram\u00f6ver inom support och kundservice? \u2013 utmaningar och m\u00f6jligheter?<\/strong><\/p>\n

Precis som inom m\u00e5nga branscher och omr\u00e5den tror jag det handlar om att implementera och nyttja ny teknik f\u00f6r att driva utvecklingen fram\u00e5t. Det ska bli sp\u00e4nnande att se hur till exempel AI kommer att utveckla support och kundservice, d\u00e4r jag tror det finns en stor potential.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hur kan man m\u00f6ta kunden p\u00e5 b\u00e4sta t\u00e4nkbara s\u00e4tt? Frida Almgren \u00e4r vd och grundare av Frida Almgren Communication och kommunikationskonsult med \u00f6ver 14 \u00e5rs erfarenhet av kommunikation och PR. Hon \u00e4r aktuell som moderator p\u00e5 Servicedesk Forum 2019 och vi passade p\u00e5 att ta pulsen p\u00e5 henne inf\u00f6r konferensen. Ber\u00e4tta lite om dig sj\u00e4lv! […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-590","post","type-post","status-publish","format-standard","hentry","category-nyhet"],"acf":[],"yoast_head":"\nTalarintervju \u2013 Frida Almgren, Kommunikationskonsult - Support och service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insightevents.se\/supportochservice\/2019\/04\/08\/talarintervju-frida-almgren-kommunikationskonsult\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Talarintervju \u2013 Frida Almgren, Kommunikationskonsult - Support och service\" \/>\n<meta property=\"og:description\" content=\"Hur kan man m\u00f6ta kunden p\u00e5 b\u00e4sta t\u00e4nkbara s\u00e4tt? 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