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Hur ska man arbeta med syfte och mål för att stärka relevans och förtroende? Carolina Pozzolini arbetar som Director Brand Communications på Vattenfall och är aktuell som en av talarna på Varumärkesdagen den 18 januari i Stockholm. Där kommer hon att dela med sig av en varumärkesresa som genomsyras hållbarhetsfrågor. Hon kommer även att berätta om de strategiska val som har gjorts på vägen till ett av Sveriges högst värderade varumärken. Vi fick möjligheten att ställa några frågor till Carolina inför konferensen där hon bla förklarar hur Vattenfall arbetar för att stärka relevans och förtroende samt vad deltagarna kan tänkas ta med sig efter hennes presentation.
[/fusion_text][fusion_button link=”https://varumarkesdagen.se/en-varumarkesresa-mot-fossilfrihet/” text_transform=”” title=”” target=”_blank” link_attributes=”” alignment_medium=”” alignment_small=”” alignment=”” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”3d” bevel_color=”” border_width=”” border_radius=”” border_color=”” border_hover_color=”” size=”” stretch=”default” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]LÄS MER[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]